Restaurant User Flow

Sophia Lamphier
3 min readJun 3, 2021

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This story depicts my recent progress through tracking and researching the customer flow and interaction within the restaurant industry.

Research

Interviews and Surveys

“I rarely eat out due to the pandemic and worrying about my safety

“I wish there was a way that you could order food ahead of time so that it was there when our table was ready”

“I don’t eat out because it isn’t the same anymore. I am waiting for things to go back to normal.”

“I always forget my reading glasses and then I get embarrassed when my server comes over to take my food order because I can’t see.”

Affinity Map: Shows evidence of themes found
Customer Journey: Track process from interviews
Persona: Interviews formed a persona based off of needs and challenges
Problem Statement: A problem statement evolved from the needs of my persona which led to the creation of my HMWs

How Might We’s…

How might we ensure that our customers are able to access menus in a way that is inclusive and accessible to all visual and hearing abilities.

How might we ensure traditionality and fine dining to our customers.

How might we minimize contact between customers and employees so that customers feel safe and comfortable.

ideation

Ideation Session: I had two great ideation sessions with a total of eight people with some powerful insights that led me to some great ideas.

Top Features Found:

IPAD MENU- Tablet with accessibility features such as audio and visual enhancements for menu

Order Ahead- Order food for your table ahead of time or to-go with your phone

Order Online- Order food on ipad in person and pay with ipad

Livestream- To ensure safety and stature, a livestream can help

User Flow 1: This flow came from the focus on accessibility of audibly and visually impaired consumers
User Flow 2: This flow came from the focus on how people would order food online
Wireframe: A rough wireframe was created to map how people would order food online

prototype

This prototype is a play by play of the above wireframe

https://marvelapp.com/prototype/5b7bi42/screen/79799586

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